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Morton Ann Gernsbacher

Vilas Research Professor and Sir Frederic Bartlett Professor

College of Letters & Science l Department of Psychology

Morton Ann Gernsbacher is a fellow of the American Association for the Advancement of Science, the Society for Experimental Psychologists, the American Psychological Association (Divisions 1, 3, and 6), the American Psychological Society, and the American Educational Research Association. She has received a Research Career Development Award and a Senior Research Fellowship from the National Institutes of Health, a Fulbright Research Scholar Award, a Distinguished Alumni Award from the University of Texas at Dallas, a James McKeen Cattell Foundation Fellowship, the George A. Miller Award, a Distinguished Scientific Contribution Award, and a Professional Opportunities for Women Award from the National Science Foundation.

Gernsbacher is an award winning teacher, who in 1998 received the Hilldale Award for Distinguished Professional Accomplishment, the highest award bestowed by the University of Wisconsin–Madison faculty. Gernsbacher’s research has for over 30 years investigated the cognitive and neural mechanisms that underlie human communication. She has published over 120 journal articles and invited chapters. Her research has been funded by the National Institutes of Health, the National Science Foundation, the Department of Defense, the Centers for Disease Control, and several private foundations. Dr. Gernsbacher has been at UW–Madison since 1992.

Talks:

  • Google the question, “How is the internet changing the way we think?,” and you will find no shortage of opinions — or fears. In this talk, UW-Madison Vilas Professor Morton Ann Gernsbacher will present empirical evidence of several ways the Internet is positively affecting fundamental psychological processes (communication, education, socializing, development, and aging).

    Approximate Length of Talk: Flexible

  • Humans differ. Most read with their eyes, but some read with their fingertips. The majority communicates by speaking and listening, but a minority communicates by signing. Humans are diverse, and so are our brains. When should neuroscientists accentuate these differences and when shouldn’t they? Why should individuals, themselves, accept their brain differences? And how can we, as a society, accommodate those brain differences?

    Approximate Length of Talk: Flexible

  • Why Do I Teach Online?

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