Director, AI Hub for Business
Wisconsin School of Business | AI Hub for Business
Matt Seitz helps business leaders use AI to drive results. He spent 14 years at Google, including leading its $16 billion U.S. retail search business. He now directs the AI Hub for Business at the University of Wisconsin and teaches AI strategy to professionals. His talks draw on examples and research to make AI actionable at every level of the organization. A four-time Ironman finisher and fifteen-time marathoner, Matt loves setting big goals and working to achieve them.
Talks:
AI for Competitive Advantage
Every company will use AI, but only a few will get ahead. This talk helps business leaders understand where AI creates a durable edge, why adoption alone isn’t enough, and how to spot opportunities competitors miss.
From Pilots to Impact: Deploying AI That Works
Most AI projects stall before they deliver value, and the reason is rarely the technology. This talk covers why AI initiatives fail, how to move from zombie pilots to lasting results, and how to lead organizations through AI-driven change.
AI in Marketing: Performance Without Losing your Brand
AI is changing every stage of marketing, from content to commerce. This talk shows how to use AI to drive real marketing results, where it adds value and where it quietly erodes it, and how to adopt AI-generated content without sacrificing brand voice and trust.