Department of Communication Arts
Lyn Van Swol researches factors that influence how people accept information and advice from others in interactions, with a focus on advice utilization, persuasion, and decision-making. Current research examines how language used by others, including both humans and chatbots, affects persuasion and emotional contagion. Her research also examines persuasion and advice utilization in environmental contexts, such as advice to anglers for reducing the spread of aquatic invasive species and advice to the public of how to reduce their exposure to PFAS in their water. Lyn is the editor of the journal Small Group Research, and her research on groups examines how the language used by groups reflects group processes.