Justin Sydnor's headshot

Justin Sydnor


Social Sciences | Wisconsin School of Business, Department of Risk and Insurance

Hometown: Racine, WI

Justin Sydnor is the American Family Insurance Distinguished Chair in Risk Management and Insurance at the Wisconsin School of Business, University of Wisconsin – Madison. He earned his bachelors degrees from UW Madison and his PhD in Economics from the University of California, Berkeley with a specialization in behavioral economics. His research areas include consumer decision making in insurance markets, the impact of self-control problems and mechanisms for addressing those problems related to health behaviors and household finances, and the impacts of limited attention and discrimination in markets. He is a research associate at the National Bureau of Economic Research in the Economics of Health Program.


What can we learn from Behavioral Economics?
This talk gives a brief overview of the field of Behavioral Economics and how insights from this line of research can help us in thinking about how to provide information, design incentives, and improve decision making.
Why is health insurance so complicated?
This talk provides an overview of health insurance in the U.S. and highlights some of the economic forces and policy decisions that lead health insurance to be complicated. I provide some practical advice for better navigating decisions about health insurance options and for using health insurance benefits.