Dominique Brossard

Dominique Brossard is professor and chair in the Department of Life Sciences Communication at the University of Wisconsin-Madison and an affiliate of the UW-Madison Robert & Jean Holtz Center for Science and Technology Studies, the UW-Madison Energy Institute, the UW-Madison Global Health Institute, and the UW-Madison Nelson Institute for Environmental Studies. She is also a principal investigator at the Morgridge Institute for Research. Her teaching responsibilities include courses in strategic communication theory and research, with a focus on science and risk communication.

Brossard’s research agenda focuses on the intersection between science, media and policy with the Science Communication Incubator Lab (SciLab ADD LINK), which she co-directs. A fellow of the American Association for the Advancement of Science and of the International Communication Association, Brossard is an internationally known expert in public opinion dynamics related to controversial scientific issues. She is particularly interested in understanding the role of values in shaping public attitudes and using cross-cultural analysis to understand these processes. She has published more than 100 research articles on the topic.

Brossard has a varied professional background that includes experience in the lab and the corporate world. Notably, she spent five years at Accenture in its Change Management Services Division. She was also the communication coordinator for the Agricultural Biotechnology Support Project II (ABSPII), a position that combined public relations with marketing communication and strategic communication. Her family worked dairy farms for many generations.