Alfonso Morales

Vilas Distinguished Achievement Professor

College of Letters & Science | Urban & Regional Planning

Hometown: Estancia, NM

Alfonso Morales, PhD (Northwestern), is Professor of Urban and Regional Planning (College of Letters and Sciences) at the University of Wisconsin at Madison. He is originally from rural New Mexico with roots in family farming there and in West Texas. He has established a nationally and internationally recognized and policy-relevant program of research on street vendors and marketplaces that has described the organization and consequences of marketplace processes historically and across populations. He has extensive experience with students in community-based outreach and research.

Talks:

• Renascent Marketplaces: Understanding the Importance of Markets Historically and to Us Today

  What roles do marketplaces play in society? Have those changed historically? How do marketplaces, farmers markets, flea markets, festivals serve to connect society? This lecture reviews the history of marketplaces around the world, in the U.S. and in Wisconsin.

• Working with Farmers Markets in Wisconsin

  What roles do marketplaces play in Wisconsin? This lecture describes the work of the Metrics and Indicators for Impact project at the UW-Madison. We should know how to work with market managers around the state in supporting them in understanding their marketplace and better communicating with  their partners and stakeholders.

• Assisting Market Managers and Others in Advancing Actionable Research

  How do farmers market managers make decisions and how do they know that they are making the best decision they can under the circumstances? This lecture describes the work of the Metrics and Indicators for Impact project at the UW-Madison. We should how to work with market managers around the state in supporting them in understanding their marketplace and better communicating with their partners and stakeholders.

• Marketplaces and Food Distribution

  What is the history of moving food around the world and what has been the role of farmers markets, terminal markets, festivals and the like in that history? What is the current situation and what might we expect going forward? This lecture reviews this history, policy and law, and shows listeners the many implications of what we DO NOT see in the food system.

• Local and Regional Food Systems in Your Community and Around the State
  What is the role of locally produced food in your community? This lecture describes the many functions of the local food system.
• The Many Ways Farmers Markets Enhance Community Inclusivity
  How do farmers market enhance inclusivity? This lecture describes the many functions of farmers markets in your community.
• The Multiple Functions of Farmers Markets in Your Community and Around the State
  What is the role farmers markets play in your community? Is it only one role? This lecture dives deep past the surface of what you see at the market to show you how it reflects your community and supports your community.

Additional Resources:

• Link to interviews with Alfonso Morales on Wisconsin Public Radio