Teaching Faculty
College of Agriculture and Life Sciences | Department of Life Sciences Communication
Brianna Van Matre is an instructor in the Department of Life Sciences Communication, specializing in design, social media, and digital marketing. She teaches undergraduate, graduate, and Ph.D. students how to communicate complex scientific ideas effectively in digital spaces. Her research focuses on persuasion, behavior change, and social media information-seeking related to climate change, human health, and the intersection of science and art. She earned her Master’s degree in Life Sciences Communication from UW–Madison in 2022 and has professional experience supporting international environmental nonprofits through strategic communication initiatives.
A speaker fee applies.
Talks:
Website Design 101 for Non-Profits and Small Businesses
Website Design 101 for Non-Profits and Small Businesses is a practical introduction to creating effective, affordable, and user-friendly websites. This session covers essential design principles, content strategy, accessibility, and tools to help organizations build credibility, engage supporters, and drive measurable results online—without needing advanced technical skills or big budgets.
Social Media Marketing for Good
Social Media Marketing for Good explores how nonprofits and small businesses can use social platforms strategically to amplify their mission, grow engaged communities, and inspire action. Learn practical content tips, storytelling techniques, platform best practices, and simple analytics strategies to increase reach, build trust, and turn followers into supporters and advocates.
Own Your Story: Creating and Marketing a Powerful Personal Brand
Learn how to define, build, and market a compelling personal brand that reflects your strengths and values. This session covers clarifying your message, identifying your audience, building credibility online, and promoting yourself with confidence—so you can attract opportunities, grow your network, and position yourself as a trusted authority.