Director, AI Hub for Business
Wisconsin School of Business | AI Hub for Business
Matt Seitz works at the intersection of business and technology. He led teams at Google in retail search and now builds the AI Hub for Business at the University of Wisconsin, helping leaders and students use AI responsibly and effectively. He has completed four Ironman triathlons and brings that same steady, goal-focused mindset to teaching and outreach. Matt’s talks translate AI into clear, practical ideas for any audience, from first-time learners to seasoned executives, with a focus on real impact for people and organizations.
Talks:
AI for Business
AI is impacting every function of the enterprise. This talk helps leaders move from awareness to action, identifying high-impact, low-risk opportunities, understanding what drives success or failure, and building responsible governance to turn AI investments into measurable business results.
AI for Marketing
AI is transforming every stage of marketing, from creative to commerce. Learn how to connect spend to results, use AI-generated content responsibly, adapt to chatbots and retail media, and avoid over-automation pitfalls while keeping brand voice, trust, and human creativity.
AI for Personal Productivity
Learn how AI can transform the way you work, from managing daily tasks to decision-making and creative projects. Learn when to delegate or partner with AI, how to use today’s top tools effectively, and what defines the AI-native professional mindset.