Russell Coff

Thomas J. Falk Distinguished Chair in Strategy

Wisconsin School of Business | Management and Human Resources Department

Hometown: Highland Park, IL

Professor Coff’s research explores the role of human assets in innovation, creativity, and, ultimately in competitive advantage. For example, he studies management dilemmas associated with human capital including: 1) the management of strategic investments in knowledge-based assets under great uncertainty 2) capturing value from competitive advantages, 3) creativity & innovation, and 4) how buyers cope in mergers and acquisitions that involve human assets.

Talks:

People as a strategic resource

Explores how to take seriously the notion that people are your most critical assets

Making M&A work

Examines strategic management of M&A from valuation and negotiation to implementation.